Our Research
Where we're building momentum
We study how people think and act regarding the world's most important emerging ideas that shape the future. In our client partnerships, we help organizations understand their audiences and then create strategies that accelerate awareness, adoption, norm change, and policy progress. Select a topic to see our data, articles, and strategy work.
Working on an important idea beyond these topics? We take on new areas through select partnerships when there's mutual fit. Get in touch.
Autonomous Vehicles
Trust, not technology, is the bottleneck to adoption. We track what builds public confidence and what breaks it.
Drug Policy Reform
Public perceptions of harm lag decades behind the scientific evidence of therapeutic benefits. We measure that gap and test the communication strategies that can close it.
Renewable Energy
The energy transition runs on consumer demand and political support. We track the opinions and communication strategies that drive both.
Neuroplastic Symptoms
An emerging science most people haven't met yet. We map first impressions before they harden into stereotypes.
Nuclear Energy
Old stereotypes hinder progress in the modern energy technologies our growing world needs. We study how opinions and policy support hinge on key misconceptions that need to be addressed.
Blockchain & Digital Assets
Blockchain tech is powerful for business and economic freedom, but most people misunderstand its uses and benefits - leading to unnecessary harms.
Digital Media Health
Accumulating evidence shows screen time has more negative than positive effects in early child development and early education. We aim to map the barriers parents and educators face, and how to encourage healthy habits.
Sports Betting & Prediction Markets
Betting markets have grown fast - and emerging evidence suggests we need a more careful approach to mitigate economic harms to vulnerable groups.